This study investigates two-echelon pricing game models in which a manufacturer provides freebies during promotional period and retailer considers whether to share private demand information with the manufacturer. In particular, produces products ( e.g. , high-end cosmetics) sells them wholesale regular selling period. During period, offers as means of gaining more profits. First, we investigat...

Digital content is a promotional medium that growing and in demand at present, including promoting tourist destinations. Ease of access broader reach why digital promotion was chosen. However, there are still many attraction managers who do not have enough literacy ability to create content. This community service uses the PLA (Participatory Learning Action) method. The implementation this acti...

For over 20 years, researchers in marketing have investigated factors that influence price sensitivity. There is extensive variation in price and promotion sensitivities at all levels of aggregation. Recent empirical work, enabled by advances in data collection and statistical methodology, has advanced our understanding of variation in consumer response to price promotions. Such variation in pa...

Abstract Academic research has yet to provide a comprehensive view on how capture individuals’ attention when promotional e-mail reaches their inbox. This study investigates the variables that influence consumers’ toward e-mails, operationalized as open rates, and proposes an integrative model combines integrates visible, temporal, contextual elements. The empirical analysis uses ordinary least...