Due to the increasingly fast-paced lifestyles and busy lives of urban citizens, demand for chicken nuggets has continued rise. This study aims analyze effect marketing mix (product, place, price, promotion) reference group on consumer preference through brand image formed in market. The respondents consisted 251 individuals who were selected voluntary sampling. These people had consumed Fiesta ...

Pplications of random utility models to scanner data have been widely presented in marketing for the last 20 years. One particular problem with these applications is that they have ignored possible correlations between the independent variables in the deterministic component of utility (price, promotion, etc.) and the stochastic component or error term. In fact, marketing-mix variables, such as...

<p><em>Lampung is in the top ten lowest positive cases of Covid-19 Indonesia from June 2020. Even so, pandemic still affects people's interest buying a house. Amid pressure pandemic, real estate developers must be able to maintain their business continuity through good marketing strategy. The study aims determine strategies carried out by housing during Sukarame, Bandar Lampung. res...

Authors: Nadiia Artyukhova, ORCID: https://orcid.org/0000-0002-2408-5737 PhD, Associated Professor, Sumy State University, Ukraine Jan Krmela, https://orcid.org/0000-0001-9767-9870 University of Pardubice, Czech Republic Vladimira Krmelova, https://orcid.org/0000-0002-3822-3416 Alexander Dubcek Trencin, Slovak Dastan Ospanov, https://orcid.org/0000-0003-0401-180X Saken Seifullin Kazakh Agrotech...

This research is based on the fact that educational institutions are always interesting to study. Especially related marketing carried out by each institution. It should be noted service whose essence can satisfy users of services. Every individual has wants and needs Education. If satisfied, it will affect quality When there a demand, customer services at institution through programs, then con...

Persaingan bisnis telekomunikasi di Indonesia semakin ketat. Apabila perusahaan tidak mempunyai strategi pemasaran yang tepat akan kalah dengan pesaing. Salah satunya adalah Strategi Positioning bagaimana menempatkan produk dalam pikiran pelanggan, sehingga dianggap beda Untuk merancang ini perlu diketahui faktor apa saja paling berpengaruh dilihat dari persepsi konsumen. faktor-faktor sudah ba...