T what extent do firms engage in product line actions simultaneously with actions in other marketing variables? What are the determinants of product line actions? To what extent are product line actions proactive? To what degree are they reactive? How can a firm's product line action elasticity (percent change in product line length with respect to percent change in competitor's past and antici...

When demand is uncertain, manufacturers and retailers often have private information on future demand, and such information asymmetry impacts strategic interaction in distribution channels. In this paper, we investigate a channel consisting of a manufacturer and a downstream retailer facing a product market characterized by short product life, uncertain demand, and price rigidity. Assuming the ...

Consumption of energy is influenced by a multitude of factors. Beyond factors determining the demand for a specific energy service, characteristics of and attitudes to the energy product delivering the service can also strongly affect this demand. Attributes of electricity which may influence the demand for electricity services include its cost, its environmental impacts, and the social/politic...

This study deals with a two-level supply chain consisting of one manufacturer and one retailer. We consider an integrated production inventory system where the manufacturer processes raw materials in order to deliver finished product with imperfect quality to the retailer, where number of defective product has a uniform distribution. The retailer receives product and conducts a 100% inspection....

I is puzzling that firms often continue to invest in product development projects when they should know that demand will be low. We argue that bad products are hard to kill because firms face an inherent conflict when designing managers’ incentives. Rewarding success encourages managers to forge ahead even when demand is low. To avoid investing in low-demand products, the firm must also reward ...

The potential to store energy within refrigerated food products presents convenience store and supermarket operators with an opportunity to participate in utility sponsored demand response programs, whereby electricity usage can be shifted or reduced during peak periods. To determine the feasibility of reducing peak demand by shifting the refrigeration load to off-peak times, experimental and a...

Firms developing new products must often make a trade-o¤ between production costs and product quality: higher quality products are more valued by consumers, but also more costly to manufacture. We analyze this trade-o¤ in the context of demand uncertainty and strategic consumer behavior. Before the release of a product to a heterogeneous market of unknown size, a …rm must choose product quality...

This article studies optimal investment in flexible manufacturing capacity as a function of product prices (margins), investment costs and multivariate demand uncertainty. We consider a two-product firm that has the option to invest in product-dedicated resources and/or in a flexible resource that can produce either product, but has to make its investment decision before demands are observed. T...

in this research two models for pricing and inventory decisions of complementary products with and without deterioration assumption are developed. in both of them, we assumed that the demand function of each product is dependent on own price and the price of another one. the aim of this paper is to optimize the total profit of integrated system such that the optimal values for the price of each...

This study deals with the problem of dependence between production and failure rates in the context of a multi-product manufacturing system. It provides an answer about how to produce (i.e. the production rates) and what to produce (i.e. which product) over a finite horizon of H periods of equal length. We consider a single randomly failing and repairable manufacturing system producing two prod...