what id basic in this article is that motivation is very important for managers to understand, since managers must channel people's motivation, so they will achieve personal and organizational goals, however, people's abilities and role perception are also important factors in how well they will perform. in this article we have followed the evolution path of the motivational theories ...

This essay discusses an overlooked ingredient in the psychotherapy of psychosis which is termed the "curative audience." Central to the equation of psychological selfhood is the evocation of a sense of self by experiences that the patient has with objects in the environment. This essay calls attention to an essential function of this environment, namely, that it provides an audience that makes ...

INTRODUCTION The use of social marketing approaches in public health practice is increasing. Using marketing concepts such as the "four Ps" (product, price, place, and promotion), social marketing borrows from the principles of commercial marketing but promotes beneficial health behaviors. Consumer research is used to segment the population and develop a strategy based on those marketing concep...

In this study we work with a multi-arts organisation to assess the appropriateness of natural language processing methods for the analysis of audience behaviours and interests via Twitter. We investigate supervised and unsupervised topic modelling methods to investigate whether they can: i) capture the nuanced differences between art genres/forms; ii) characterise users according to their cultu...

Electronic response systems known as “clickers” can enrich interactions in large audiences and have demonstrated educational benefits in well-resourced classrooms, but are cost-prohibitive in most environments. In an accompanying paper [1], we propose a new, low-cost technique that utilizes computer vision for real-time polling of large audiences. Our approach allows a presenter to ask a multip...

As a result of recent changes in the policy governing Internet content distribution, such as the institution of per listener royalties for Internet radio broadcasters, content distributors now have an incentive to under-report the size of their audience. Existing metering protocols only protect against inflation of audience size. We introduce the first protocols for audience metering that prote...