Supply chain management has been described as an integration of business process that is associated with operational management and marketing problems, such as inventory control, information sharing and supply chain coordination. Over the last few decades, researchers in the area of supply chain management have been very active in seeking optimal policies for supply chain members in order for t...

We study the relationship between the pricing and advertising decisions in a channel where a national brand is competing with a private label. We consider a differential game that incorporates the carryover effects of brand advertising over time for both the manufacturer and the retailer and we account for the complementary and competitive roles of advertising. Analysis of the obtained equilibr...

This thesis focuses on the planning, scheduling, and pricing of ad slots in technology-enabled modes of advertising, including webpage banner ads, video games, electronic outdoor billboards, and the next generation of digital TV. This work contributes to practice by being the first academic work to rigorously study the scheduling of dynamic in-game advertising; contributes to the body of theory...

We consider a hierarchical game theoretic model for cognitive radio (CR) networks in which primary users (PU) set the price to charge secondary users (SU) for accessing the licensed spectrum and SUs optimize their transmit powers according to the price imposed by PUs. Pricing strategies can be tailored to steer SUs to a Stackelberg equilibrium. We establish a coalition formation game framework ...

This paper investigates pricing and ordering decisions in a supply chain comprised of two competing manufacturers, dominant retailer, third-party logistics (3PL) provider. Product distribution functions may be implemented by the 3PL provider manufacturers. The advantages outsourcing lie lower cost professional service, which affect decision-making members. adopts novel approach to outsourcing, ...

Considering the influence of consumers’ perception eco-quality (CPQ) on dynamic strategies continuous agri-product supply chain, paper examines a two-stage chain composed supplier and retailer, where invests in improvement retailer advertising. Taking CPQ, goodwill as ternary state variables, formulates joint decision-making models based differential game theory. The has analyzed equilibrium de...

We analyze pricing and protection (digital rights management) strategies in a two-echelon supply chain that consists of a manufacturer and a retailer of digital products. The demand for the legal (non-pirated) product, which depends on both price and monetary investment in protection, is assumed to be uncertain. Three different supply chain models are analyzed: manufacturer Stackelberg, retaile...

Purpose In this paper, the authors study production and pricing decisions of a remanufacturing supply chain composed supplier, an assembler remanufacturer, in which components requires patent licensing from supplier. Design/methodology/approach The consider three different models with government subsidy for remanufacturing: (1) no subsidies; (2) subsidizes behavior supplier (3) remanufacturer u...

To investigate the effects of carbon trading pricing and overconfidence on supply chain emission reduction decisions, this paper establishes a model consisting manufacturer retailer applies Stackelberg game model. The objective is to explore members’ decisions profits. study shows that prices can be good guide for low-cost manufacturers reduce emissions when are rational under policies. However...