Objective: The purpose of this study was to examine the compare of perceived stress and feeling lonely in breast cancer patients and normal individuals. Methods: This research is causal-comparative. The population consist of all patients with breast cancer in hospitals of Ardebil. 60  patients and 60  normal individuals were selected with sampling method. The s...

The sample population was consisted of 299 male and female students of the University of Khwarizmi. Theories used in this study included Social bonding theory, differential opportunity, differential association, feeling anomie and frustration (love, and academic failure). The obtained results indicate that there is the bound variables, anomie, differential association, feeling of anomie, social...

It has been shown in previous work [Action figures and men. Sex Roles 53, 877-885] that male participants who handled extremely muscular action figures had lower body esteem than those who did not handle action figures or a Ken doll. However, the internal mechanisms that dictated this effect are unclear. Therefore, the current study extended this previous work by having male participants handle...

This paper explores the effect of product placement strategies on customer behavior in Chinese context and results will help companies China select appropriate marketing to achieve sustainable development. Following Foote, Cone Belding (FCB) grid model, we construct a difference model which products are classified into four types, namely High Involvement/Thinking, Involvement/High Feeling, Low ...

The experimental part of this study has shown that hunger motivation may be evoked by a long-term (10-180 s) continuous electrical stimulation of the "hunger center" at a current of 133.6±8.1 μA. Positive emotions were caused by electrostimulation at the same current intensity but short-term duration (0.3-0.5 s). A positive feeling elicited by electrostimulation of the motivation center can be ...

A few recent studies have found evidence showing that social anxiety is associated with diminished positive affect and elevated anger. However, prior work has relied on trait self-report measures of global positive mood or anger. In this preliminary study, we examined how trait social anxiety relates to moment-to-moment positive and angry emotional states as people navigate through their natura...