Background: Neuromarketing ethical issues are debatable from two perspectives:  First, the effect that ethics has on consumer behavior through sensory, emotional, and emotional foundations of neuromarketing. Second, there are challenges in using neuromarketing and the need to codify ethical standards. The purpose of this study was to present a model of ethical dimensions of neuromarketing to at...

In animals, electric field stimulation of carotid baroreceptors elicits a depressor response through sympathetic inhibition. We tested the hypothesis that the stimulation acutely reduces sympathetic vasomotor tone and blood pressure in patients with drug treatment–resistant arterial hypertension. Furthermore, we tested whether the stimulation impairs the physiological baroreflex regulation. We ...

BACKGROUND Effective connectivity can be explored using direct electrical stimulations in patients suffering from drug-resistant focal epilepsies and investigated with intracranial electrodes. Responses to brief electrical pulses mimic the physiological propagation of signals and manifest as cortico-cortical evoked potentials (CCEP). The first CCEP component is believed to reflect direct connec...

From the ASHRAE Global Thermal Comfort Database II, several researchers in East and South Asia utilized personal environmental variables to establish thermal comfort model. Body temperatures at locations were most input. The collected papers from 2003 2022 analyze progressive development of model by using VOSviewer. results indicate that scant research discusses relationship between multiple ph...

Pregnancy is the process of continuing existence an organism, and preventing its extinction. During pregnancy, there a fundamental human adaptation that increases body's resistance to risk external attack. Regardless role immune system in early increase system, which most important for dealing with infections protect mother fetus, one responses as well fetus. Various physiological changes are i...

Chronic high frequency stimulation of the basal ganglia can be a highly effective intervention for movement disorders in patients. In the past decade, therapeutic benefits have been seen with stimulation of the subthalamic nucleus and globus pallidus interna for Parkinson’s disease (PD) and dystonia, respectively. These procedures have allowed direct recording of basal ganglia activity and have...

Models of cochlear implant physiology and perception have historically utilized deterministic descriptions of auditory-nerve (AN) responses to electrical stimulation, which ignore stochastic activity present in the response. Physiological models of AN responses have been developed that do incorporate stochastic activity [8][13][14][27][38][39], but the consequences of stochastic activity for th...

The dorsal cochlear nucleus is the first site of multisensory convergence in mammalian auditory pathways. Principal output neurons, the fusiform cells, integrate auditory nerve inputs from the cochlea with somatosensory inputs from the head and neck. In previous work, we developed a guinea pig model of tinnitus induced by noise exposure and showed that the fusiform cells in these animals exhibi...

Introduction Respiratory pacing is a promising alternative to traditional mechanical ventilation that has been shown significantly increase the survival and quality of life after neural control respiratory system compromised. However, current approaches achieve adequate tend target only diaphragm without external intercostal muscles are also activated during normal inspiration. Furthermore, par...

Human ?-synuclein is a 140 amino acid protein with little or no secondary structure. The ?-synuclein is expressed at high levels in the brain and enriched in neural synaptic terminals but its physiological function remains largely unknown. More recently, ?-synuclein has been shown to be one of the principal componets of Lewy bodies, neuronal inclusions that are found in diverse human neurodegen...