Case Presentation (Michael H. Kim, MD) A 77-year-old woman was brought to a community hospital emergency room after an episode of syncope. She had been seated at the table and had passed out for '2 minutes. She had a history of hypertension, paroxysmal atrial fibrillation, and an abdominal aortic aneurysm repair 10 years earlier. She had no complaints immediately before the syncopal episode. Wh...

Wright then proceeded to introduce the idea that consumers develop knowledge of persuasion that helps them to identify how, when and why marketers are trying to influence them. Almost a decade later, Friestad and Wright (1994) published ‘The Persuasion Knowledge Model’, which elaborated the conceptual foundations for studying how consumers identify that they are involved in ‘persuasion episodes...

This paper investigates how expressions of emotion affect persuasiveness when the expresser and the recipient have different levels of power. The first study demonstrates that when the recipient overpowers the expresser, emotional expressions reduce persuasion. A second study reveals that power and perceived appro-priateness of emotional expressions independently moderate the effect of emotiona...