Purpose – The paper aims to examine ways to reduce privacy risk and its effects so that adoption of e-services can be enhanced. Design/methodology/approach – Consumers that form a viable target market for an e-service are presented with the task of experiencing the e-service and expressing their attitudes and intentions toward it. Structural equation modeling is used to analyze the responses. F...

An electronic commerce marketing channel is fully mediated by information technology, creating information asymmetry (i.e., limited information). Such asymmetry may impede consumers’ ability to effectively assess certain types of products, thus creating challenges for online sellers. Signaling theory can aid in the understanding of how extrinsic cues—signals—can be used by sellers to convey pro...

YouTube has become popular among consumers as an information preference in the decision-making process within social commerce environment. YouTubers share experiences, information, opinions, and thoughts regarding products or services product-review content, consumers’ motivations (hedonic utilitarian) reacting to how content affect their buying behavior. This study investigates hedonic utilita...

Collaborations between influencers and brands have become increasingly popular in recent years. Previous research has mainly focused on influencer marketing as a commercial action designed to enhance followers' perceptions reactions toward promoted brands, ignoring the consequences of these promotional actions influencers' credibility their relationships with followers. This sheds light topic b...

BACKGROUND AND OBJECTIVES Dialectical behaviour therapy (DBT) trains participants to use behavioural skills for managing their emotions. The study aimed to evaluate whether skills use is associated with positive treatment outcomes independently of treatment processes that are common across different therapeutic models. METHOD Use of the DBT skills and three common treatment processes (therape...