Organizational structure determines the scope of decisions, tasks, responsibilities, goals, perspectives and rewards for achieving results. In recent decades, due to environmental changes and dramatic technological advances, organizational structure has changed from Mechanistic to organic. The purpose of the restructuring is to facilitate the achievement of the organization's goals. Changing st...

Customer service, corporate agility, speed, and efficiency are central to business performance in the modern world. Underpinning each of these concepts is a subtly different emphasis in the notion of business process – i.e., how the firm is organized. This paper explores issues associated with finding the right balance between standardization and evolution – allowing the firm to achieve organiz...

From the resource-based view of the firm to the knowledge-based view of the firm it is clear that a particular intangible resource has become the cornerstone of sustainable competitive advantage (Barney, 1986; Conner, 1991; Foss, 1996; Lippman and Rumelt, 1982; Penrose, 1959). This resource is organizational knowledge. According to Peteraf’s framework (1993) “four conditions must be met for a f...

a r t i c l e i n f o The authors propose a mediated moderation model that links marketing capability from an outside-in perspective, organizational adaptation mechanism exploitation and exploration, organizational structural factors, and new product development (NPD) performance. The model is tested using survey data from USA and China. The results suggest that marketing capability is positive...