In terms of technological change and participatory media, the phenomenon of taking and sharing videos of live music events offers an insightful case study for discussing the individual production of online content and interpersonal interactions on social media sites. We use interviews with YouTube users who post videos of live music events to investigate motivations for the capture of personal ...

Brand marketers often wonder how they should allocate budget between TV and online ads in order to maximize reach or maintain the same reach at a lower cost. We use probability models based on historical cross media panel data to suggest the optimal budget allocation between TV and online ads to maximize reach to the target demographics. We take a historical TV campaign and estimate the reach a...

New media, e.g. the internet, are no longer just the playground for “online-freaks”, firms have recognized the chances offered by online communication. An empirical study, conducted by the LudwigMaximilians-University of Munich, Germany, reveals that service industries (mainly financial service providers) regard online advertising as very important (Schwaiger 1998). When asked about future impo...

REFERENCES 1. Ammari T, Kumar P, Lampe C, et al. Managing children’s online identities: How parents decide what to disclose about their children online. Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems; 2015: ACM. [Accessed on: May 19 th , 2017]. Available at:http://yardi.people.si.umich.edu/pubs/Schoenebeck_ ManagingChildrensIdentities15.pdf 2. Duggan M, Lenh...