The purpose of this paper is to explore the marketing strategies online gaming products. Firstly, introduces current situation and trends market. Secondly, analyzes target market competitive environment products, discusses how develop differentiated strategies. Lastly, proposes future development direction for

A digitális marketing jelentősége folyamatosan nő, a pandémiás helyzetben pedig az alkalmazásának hiánya még szembetűnőbb. német fogyasztók környezettudatos vásárlási preferenciáinak, valamint COVID-19 okozta helyzetnek köszönhetően németországi termelői boltok alacsony online jelenlétére hamar fény derült. kutatás célja éppen ezért, elsődleges élelmiszerboltok által használt eszközök elemzése....

Web Marketing is rapidly making before our eyes, and it essentially difficult to excuse stow away from this new sort of media. The web show the exhibition utilising on channels spread a message about an affiliation’s image, things, or associations its typical clients. frameworks methods utilised for internet progressing merge email, electronic media, publicising, webpage streamlining, sky limit...

The main objective of this research is to investigate the impact social media marketing activities — restricted only Instagram influencers on online impulse buying through mediating effect source credibility (attractiveness, expertise, and trustworthiness), predicated Stimulus-Organism-Response (S-O-R) theory. hypothesised relationships were examined using cross-sectional data obtained from 273...

The Elaboration Likelihood Model (ELM) uses central (more thoughtful) and peripheral (less thoughtful) routes of persuasion to maximize communication effectiveness. This research implements ELM to investigate the relative importance of different aspects of the user experience in online shopping. Of all the issues surrounding online shopping, convenience, access to information, and trust were fo...

A multitude of evidences show impulse purchase is prevalent online, yet relatively limited knowledge is available on this phenomenon. The study borrows marketing wisdom to information systems space to quantify how the website cues (products availability, website ease of use and visual appeal) affect personality traits (instant gratification, normative evaluation and impulsiveness) to urge the i...