Consumers often identify “taste” as an important factor when selecting alcoholic beverages. Although it is assumed that reduced alcohol consumption in PROP super-tasters due to a greater dislike of the nominally aversive sensations they experience more intensely (e.g., bitterness) compared non-tasters, this question has not been specifically asked them. Therefore, we examined consumers’ self-re...

Although craft beer has been gaining attention in the alcoholic beverage industry, few studies have focused on consumer dynamics of consumption behaviors. This study identifies relationships among intrinsic/extrinsic motivational factors, personal involvement, and consumption. We propose test a model which intrinsic extrinsic motivations are interacted to predict involvement with beer. how affe...

Whey is a by product in the process of cheese production. Composition and characteristics of whey are depending on the production technology of the end product and on the quality of the used milk. Liquid whey consists approximately 93% of water and contains almost 50% of total solids present in the milk of which lactose is the main constituent. Lactose is the main constituent of whey while prot...

Gongronema latifolium is a plant that has a wide range of nutritional and ethnomedical uses in different tropical African communities. Scientific reports on the chemical composition and bioactivity (anti-inflammatory, antimicrobial, antidiabetic, antioxidant, anticancer and allelopathic properties) of the plant material by different authors are discussed in this review. Future prospects of the ...

OBJECTIVE The effects of alcohol on body weight might be modulated by the total amount of alcohol intake and type of alcoholic beverage. However, available results are contradictory. There is a scarcity of studies on this topic in Mediterranean areas where wine consumption is high. We prospectively evaluated the association between the type of alcoholic beverage intake and weight change in a Me...

OBJECTIVE To examine the relation between different types of alcoholic drinks and upper digestive tract cancers (oropharyngeal and oesophageal). DESIGN Population based study with baseline assessment of intake of beer, wine, and spirits, smoking habits, educational level, and 2-19 years' follow up on risk of upper digestive tract cancer. SETTING Denmark. SUBJECTS 15 117 men and 13 063 wom...

Results: The main part of daily fluid consumption was water in 76.9% of the study population. A total of almost 50% never drink milk or any other fluid dairy products. Consumption of sweet regular beverages and alcoholic drinks (beer, wine and hard liquor) was significantly higher in men than in women (p<0.05). 63% of women choose yogurt several times a week or more often than men (p<0.05). 74%...

I have documented the shift in youth alcoholic beverage preference from beer to distilled spirits between 2001 and 2009. I have assessed the role of distilled spirits industry marketing strategies to promote this shift using the Smirnoff brand marketing campaign as a case example. I conclude with a discussion of the similarities in corporate tactics across consumer products with adverse publi...

BACKGROUND Taxing soft-drinks may reduce their purchase, but assessing the impact on health demands wider consideration on alternative beverage choices. Effects on alcoholic drinks are of particular concern, as many contain similar or greater amounts of sugar than soft-drinks and have additional health harms. Changes in consumption of alcoholic drinks may reinforce or negate the intended effect...