نتایج جستجو برای: mobile advertising
تعداد نتایج: 187872 فیلتر نتایج به سال:
Mobile advertising networks seek to reach their audience by displaying targeted in-app ads to users. This requires user profiling, which is done by collecting information through ad and analytics libraries embedded in apps. The profile information may include demographic data, such as age and gender, as well as behavioral data, such as recent app use. A profile is linked to a device with a uniq...
Authors are encouraged to submit new papers to INFORMS journals by means of a style file template, which includes the journal title. However, use of a template does not certify that the paper has been accepted for publication in the named journal. INFORMS journal templates are for the exclusive purpose of submitting to an INFORMS journal and should not be used to distribute the papers in print ...
This paper presents a Multimedia Message Transmitter Tool (MMTT) that provides businesses with the opportunity to use Bluetooth wireless connectivity delivering the relevant information to relevant people in the right places and time. MMTT empowers any business to market their services or products for unlimited time with a one-time fee. It provides the ability to deliver customised content on a...
It is known that perceived intrusiveness and privacy concerns, mediated by irritation, indirectly affect advertising avoidance. This research attempts to verify the importance of value investigating its moderated mediation effect on links between those endogenous variables. The model was empirically verified with data derived from 374 valid off-line responses. Analysis found both concerns incre...
Authors are encouraged to submit new papers to INFORMS journals by means of a style file template, which includes the journal title. However, use of a template does not certify that the paper has been accepted for publication in the named journal. INFORMS journal templates are for the exclusive purpose of submitting to an INFORMS journal and should not be used to distribute the papers in print ...
This paper summarizes the progress and the future directions of m-commerce research. Despite the rapid proliferation of Internet-enabled mobile handsets, empirical research has been undertaken only in a limited number of research areas. Important progress has been made in mobile Internet and SMS-based mobile advertising adoption, but other important topics, such as ecommerce and m-commerce comp...
Mobile marketing offers direct communication with consumers, anytime and anyplace. This paper reviews mobile marketing and then investigates the most successful form of mobile communication, short message services (SMS), via a quantitative content analysis of the Fortune Global 500 Web sites and qualitative interviews with European experts. The content analysis explores the diffusion of SMS tec...
Targeted Mobile Advertising (TMA) has emerged as a significant driver of the Internet economy. TMA gives rise to interesting challenges: there is a need to balance privacy and utility; there is a need to guarantee that applications’ access to resources is appropriate; and there is a need to ensure that the targeting of ads is effective. As many authors have argued, formal models are ideal vehic...
Mobile ad hoc networks (MANET) are becoming an integral part of the ubiquitous computing and communication environment, providing new infrastructure for multimedia applications such as video phone, multimedia-on-demand, and others. In order to access multimedia information in MANET, Quality of Service (QoS) needs to be considered, such as high success rate to access multimedia data, bounded end...
A side effect to our increasingly information-driven economy and lifestyle is the annoyance and headaches of information overload. Everywhere we go, we are bombarded by email, spam, online advertisements, beepers beeping, cell phones ringing, and incoming SMS messages. The wealth of information available at our fingertips online is both a blessing and a curse in disguise. This paper presents th...
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