BACKGROUND/AIM Innovative marketing campaigns and promotional activities can successfully contribute to the improvement of public health by raising the level of general knowledge about health issues and benefits that the change of habits, eradication of undesirable behaviour and regular medical controls have. The focus should be on continuous marketing communication through various mass media o...

OBJECTIVES This study was intended to examine whether a marketing research approach improves understanding of medical specialty selection by medical students. This approach likens students to consumers who are deciding whether or not to purchase a product (specialty). This approach proposes that when consumers' criteria match their perceptions of a product's features, the likelihood that they w...

The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...

the aim of the present study was to appraisal the prose and cone of shiraz city in terms of its potential in the context of health tourism.the statistical sample included medical and health tourism sector in the city of shiraz in the northwest of fars province, south of iran. the efficient authorities on the topic were identified through the hospitals engaging in medical tourism. the research w...

Editorial procedures in the social and biomedical sciences are said to promote studies that falsely reject the null hypothesis. This problem may also exist in major marketing journals. Of 692 papers using statistical significance tests sampled from the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research between 1974 and 1989, only 7.8% failed to reject the null...

The chronological events of the product creation of the medical imaging workstation are discussed. The growth in functionality and size from prototype to product is shown. Typical problems in this period are explained. Distribution This article or presentation is written as part of the Gaudí project. The Gaudí project philosophy is to improve by obtaining frequent feedback. Frequent feedback is...

this commentary to the editorial of hajizadeh argues that the economic, social and health consequences of legalizing cannabis in canada will depend in large part on the exact stipulations (mainly from the federal government) and on the implementation, regulation and practice of the legalization act (on provincial and municipal levels). a strict regulatory framework is necessary to minimize the ...