Social media has become a major channel for firms’ marketing communications. Yet studies on the impact of social media marketing (SMM) have been limited to a few large firms. Motivated by the lack of understanding of the effectiveness of SMM for small and medium-sized enterprises (SMEs), this study investigates the impact of online SMEs’ SMM messages on their sales performance through customer ...

As a new media, social network gains a wide range of social influence, and the social network based ecommerce becomes more and more popular, therefor, the study of information propagation is great of significance. In this paper, we will presents a trust based information propagation model, just as the trust between people in real life. First, employ the algorithm of data mining on personal info...

Social networking websites (SNS) facilitate communication and information sharing between people. Media have reported significant concerns of SNS users regarding their privacy. SNS have tried to address these privacy concerns by introducing controlling features. This study investigates the issue of trust in SNS, its predictors, and its consequences. We suggest that three categories of factors s...

During the past four decades, public trust in governments has continued to diminish due to various administrative, political, socio-cultural, economic, and mass media causes. Focusing on the administrative dimension, this study explores selected administrative factors to the declining of public trust, including public perception of administrative corruption (lack of transparency), inefficiency ...

Trust has long been regarded as an important factor influencing users’ decision to buy a product in an online shop or to return to the shop for more product information. However, most notions of trust focus on the aspects of benevolence and integrity, and less on competence. Although benefits clearly exist for websites to employ competent recommender agents, the exact nature of these benefits t...

A paper survey of 489 Chinese college students was conducted in spring, 2012 to test a conceptual model of online information disclosure in social media. It shows that young Chinese SNS users' prior negative experience of online disclosure significantly increased their online privacy concerns and their perceived risk. Their online privacy concerns undermined their trust of online companies, mar...

Food safety crises usually receive widespread publicity and an extensive media coverage which evidently is mainly negative. Based on previous research, the purpose of this article is to illustrate the impact of positive and negative food safety information on demand both in the short and long term. Apparently, asymmetric effects of media coverage provoke a shift in the consumers’ perception of ...

Two key features robustly describe ideological differences in society: (i) individuals persistently disagree about objective facts; (ii) individuals also disagree about which sources can be trusted to provide reliable information about these facts. We develop a model in which these patterns arise endogenously as the result of small deviations from Bayesian information processing. Individuals re...

As more and more marketers incorporate social media as an integral part of the promotional mix, rigorous investigation of the determinants that impact consumers’ engagement in eWOM via social networks is becoming critical. Given the social and communal characteristics of social networking sites (SNSs) such as Facebook, MySpace and Friendster, this study examines how social relationship factors ...

Social media has become increasingly important for emergency management. One example is its current use by governmental organizations to disseminate emergency-relevant information. During disaster events, it is imperative for people in affected areas to obtain accurate information. People using social media make a conscious decision to trust, act on, propagate or disregard emergency-relevant in...