eBay is an online marketplace which allows people to easily engage in commerce with one another. Since the market’s online nature precludes many physical cues of trust, eBay has instituted a reputation system through which users accumulate ratings based on their transactions. However, the eBay Feedback System as currently implemented has serious privacy flaws. When sellers leave feedback, buyer...

1567-4223/$ see front matter ̆ 2011 Elsevier B.V. doi:10.1016/j.elerap.2011.06.001 ⇑ Corresponding author. E-mail address: [email protected] (M. Xia). In consumer-to-consumer (C2C) markets, sellers can manipulate their reputation by employing a large number of puppet buyers who offer positive feedback on fake transactions. We present a conceptual framework to identify the characteristics of collusive...

For several years, marketplaces exist in the software industry, where customers can, for instance, search for specific services offered by different vendors, review, buy and use these services. The vendor-sided characteristics of these marketplaces are widely discussed but have not yet been investigated in detail. In this paper, we consider online marketplaces and the participants as part of a ...

Uncertainty has been widely recognized as a primary barrier in online C2C transaction processes. This research explores the effectiveness of strategies typically employed to reduce uncertainty in C2C electronic commerce based upon the uncertainty reduction theory and Kelley’s attribution theory. We inspect the effects of the information from four information seeking strategies on online consume...

B2B e-marketplaces drastically alter the structure of buyer-seller relationships. To study the equilibrium of a buyer-seller exchange network before and after the emergence of emarketplaces, we develop a multiple-person noncooperative game, where rational firms select optimal interfirm connections and the network is endogenously formed and evolved. We examine when previous buyer-seller relation...

Reputation is crucial in promoting exchanges in online markets, since it may overcome information inefficiency through successful signals of sellers’ quality to less informed customers. To explore this issue, I study web sellers’ reliability in business-to-consumer online transactions with reference to reputation games. Customers can gather information in online marketplaces like e-Bay through ...

This paper focuses on the framework of personalized logistics service. Taking “provide it”, “find it” and “get it” as the guides, and based on X Party Material Flow(X-PMF), this paper formed the basic theoretical framework of Personalized Logistics Service (PLS), which includes the theories and methods of X-PMF virtual collector, information filter and logistics coordination system. Then the op...

A seller in an online marketplace with an effective reputation mechanism should expect that dishonest behavior results in higher payments now, while honest behavior results in higher reputation—and thus higher payments—in the future. We study two widely used classes of reputation mechanisms. First, we show that weighting all past ratings equally gives sellers an incentive to falsely advertise. ...

Online marketplaces often contain information not only about products, but also about the people selling the products. In an effort to facilitate trust, many platforms encourage sellers to provide personal profiles and even to post pictures of themselves. However, these features may also facilitate discrimination based on sellers’ race, gender, age, or other aspects of appearance. In this paper...

This study used Loiacono’s WebQual TM scale to compare 278 US and 347 Korean Internet users in terms of their perceptions of retail website quality. The results of the study suggested that the dimensionality of website quality was not consistent across the two samples. This study also examined which dimensions of website quality influenced shoppers’ satisfaction with the site and purchase inten...