نتایج جستجو برای: marketing tactical capabilities
تعداد نتایج: 147520 فیلتر نتایج به سال:
nowadays all organizations are somehow involved with information technology revolutions and the applicable aspects of information technology are evident in any field of supply chain, from the relationship with suppliers and producers to the relationship with the customers. in other words, the application of information technology is influential in the improvement of the supply chain. in this st...
The Department of Defense is embarking on a broad initiative to make its space programs more responsive. There are many different views of responsive space, but common tenets include no cost and schedule growth within space programs, and space capabilities delivered directly to the operational and tactical warfighter within a theater of war. The Tactical Satellite 3 (TacSat-3) mission success c...
The MSME sector is a nursery of entrepreneurship, often driven by individual creativity and innovation. SME sector is the most neglected and unorganized sector of the Indian economy. The very fact that 40% of exports in India come from SME sector shows that this sector has the maximum potential to create employment opportunities. But they lack in getting required support from the concerned Gove...
Unmanned aerial systems are increasingly assisting and replacing humans on so-called dull, dirty, and dangerous missions. In the future such systems will require higher levels of autonomy to effectively use their agile maneuvering capabilities and highperformance weapons and sensors in rapidly evolving, limited-communication combat situations. Most existing vehicle planning methods perform poor...
Patents for several biologic blockbusters will expire in the next few years. The arrival of biosimilars, the biologic equivalent of chemical generics, will have an impact on the current biopharmaceuticals market. Five core capabilities have been identified as paramount for those companies aiming to enter the biosimilars market: research and development, manufacturing, supporting activities, mar...
In this paper the authors address the issue of the management of the marketing/entrepreneurship interface in small entrepreneurial knowledge-based firms (EKFs). According to the perspective presented in this work, in such firms, the management of the interface is strictly related to ensuring a suitable balance of market and technological innovation capabilities throughout each phase of firm’s l...
Introduction: This work introduces a highly innovative approach for the operation of cognitive radio networks that is suitable for tactical wireless environments and provides a rigorous analysis of tradeoffs in network throughput that enables improved system performance. Cognitive wireless network technology, which integrates adaptive algorithms, dynamic spectrum access, and channel sensing, ha...
abstract this paper discusses several commonly used models for strategic marketing¹ including market environmental analysis methods (i.e. swot and pest analysis) and strategic marketing tools and techniques (i.e. boston matrix and shell directional policy matrix)and shows how these models may help a firm to achieve its strategic goals. at first, the main reason for doing this research is de...
While consumer centricity has been extensively discussed as a concept of organizational transformation in the marketing domain, there is little research on its operationalization as a characteristic of information systems and associated antecedents. We review the marketing literature to understand generic organizational objectives of consumer centricity which are then generalized as characteris...
Marketing practitioners and business scholars now view some of the world’s poorest communities as profitable growth markets. Hence a market-based approach to poverty alleviation has gathered momentum. This paper traces the evolution of such a market-based approach over four decades, and highlights a gradual trend away from a deficit-reduction approach (focused on constraints and justice) toward...
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