Forage quality has a large impact on market price and profitability. Nationwide, the marketing systems of Total Digestible Nutrients (TDN) and Relative Feed Value (RFV) are primarily ‘fiber-based’ marketing systems, since they depend upon Acid Detergent Fiber (ADF) and Neutral Detergent Fiber (NDF) lab measurements. Average change in California markets over 8 years of market reports in Californ...

This paper discusses information quality issues concerning consumer data assimilated by telecommunication companies (telcos) in regional and global ventures. First, it describes various problematic and evolving environmental constraints that necessitate the adoption of new integration technologies. Then, it describes the consumer information characteristics and demonstrates that they require ha...

Focusing on the working relationship between Marketing Managers and Sales Managers, our study examines two dimensions of interpersonal conflict: dysfunctional conflict and functional conflict. Drawing on relevant theory, we include three communication variables – frequency, bidirectionality, and quality – as antecedents in our structural model. Using these explanatory variables we predict the t...

I define “sensory marketing” as “marketing that engages the consumers' senses and affects their perception, judgment and behavior.” From a managerial perspective, sensory marketing can be used to create subconscious triggers that characterize consumer perceptions of abstract notions of the product (e.g., its sophistication or quality). Given the gamut of explicit marketing appeals made to consu...

OBJECTIVE To analyse cross-promotions targeted to children and adolescents on packaging in the supermarket. DESIGN On three occasions from 2006 to 2008, researchers purchased all foods in a large supermarket that included a cross-promotion on the package. A total of 397 products were categorized by promotional partner, food category, targeted age group, promotion type, product nutrition, and ...

The present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (SC1: Producer - Consumer, SC2: Producer - Retailer - Consumer, SC3: Producer - Commission agent - Retailer - Consumer, SC4: Producer - Commission agent - Wholesaler - Retailer - Consumer) for two variety (allahabad safeda and apple guava) of guava. The gross marketing pri...

This paper proposes “New JIT”, a new principle of next generation management technology that contributes to corporate management. New JIT consists of a hardware system founded on three core elements (TMS—Toyota Marketing System, TDS—Toyota Development System, and TPS—Toyota Production System), and a software system (TQM-S) (total quality management utilizing statistical quality control (SQC)) t...

Pastoral camel management practices in Kenya, characterised by free herd mobility that enables efficient utilisation of rangeland resources, is progressively restricted to foraging within the vicinity of urban milk market outlets. The emerging peri-urban camel production system (PUCPS) has potential livelihood benefits to households, but adapting herd management practices responsive to market d...