tire industry in is ecountring  an internal  competitive  market, so they need to incease their efforts in international markets. it seems that these  efforts should  be directed  by the knowledge of global marketing theories. in this research the application level of marketing theories in tire industry is measured,and by offering a model  with three categories of marketing elements. the optimu...

The study aims to explore the effect of marketing 5.0 on performance. Marketing was conceptualized using three dimensions: predictive marketing, contextual and augmented reality marketing. This uses a questionnaire collect data from sample employees working in departments 25 furniture stores. Eight were selected based their managers’ recommendations regarding employee knowledge digital total nu...

Tiie saies iead black hole—the 70% of leads generated by nnarketing departments that sales representatives do not pursue—may result from competing demands on sales reps' time. Using the motivation-opportunity-abiiity framework, the authors consider factors that influence sales reps' pursuit (or lack thereof) of marketing and selfgenerated leads. The proportion of time that sales reps devote to ...

Company websites are an important instrument for relationship marketing activities. We present a methodological framework that aligns website performance assessment and marketing intelligence for evaluating the performance of relationship marketing activities. In this context, we develop an extended web mining approach that integrates managerial perspectives in the analyst’s investigation of th...

Agricultural products marketing network resources have many advantages, such as large data makes the agricultural marketing environment has changed dramatically, e-commerce platform also provides a new sales channel. In this paper, the author analyses the E-business platform of agricultural products and rice marketing channel based on network big data. Through big data technology, agricultural ...