the present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (sc1: producer - consumer, sc2: producer - retailer - consumer, sc3: producer - commission agent - retailer - consumer, sc4: producer - commission agent - wholesaler - retailer - consumer) for two variety (allahabad safeda and apple guava) of guava. the gross marketing pri...

Predicting the diffusion of information on social networks is a key problem for applications like Opinion Leader Detection, Buzz Detection or Viral Marketing. Many recent diffusion models are direct extensions of the Cascade and Threshold models, initially proposed for epidemiology and social studies. In such models, the diffusion process is based on the dynamics of interactions between neighbo...

Applications to support online comparison shopping are expected to become increasingly available to consumers. However, not all consumers equally engage in online comparison shopping and, thus, would not necessarily benefit from such tools. The study proposes that the perceived usefulness of comparison shopping tools depends on consumers‟ comparison shopping proneness, which in turn is influenc...

This article explores the use of multivariate techniques to build perceptual maps that show the perceived competitive positions of a set of ethical drugs. The data were drawn from a commercial panel of 283 family doctors working for the UK National Health Service. Factor analysis was applied to identify the main dimensions used by doctors to perceive and evaluate antihypertensive brands. Percep...

Cyberspace refers to new tools for marketers to improve the efficiency and effectiveness of marketing communications and offer new approaches to gain and retain customers. One of its aspects is online interpersonal influences. It can be said that viral marketing is an internet-based communication strategy that exploits the transmittable nature of information dissemination on the Internet. This ...

Safety, cost, and eVectiveness studies are critically important for definitive assessment of disease modifying drugs (DMARDs), particularly when new mechanisms of drug action are likely to be present. This requires post-marketing surveillance, as these dimensions cannot be adequately assessed in pre-marketing studies. “Post-marketing surveillance”, in our definition, is “the asking and answerin...

This paper describes the use of Quality Function Deployment and Benchmarking technique to evaluate Sport Organizations Web sites, in the particular the case of Elite Soccer leagues. We used the 22 basic questions of WebQual 2.0 as the customer expectations; then, we evaluated the perceived quality and performance (customer satisfaction) of five professional soccer leagues websites. Using the di...

Information and communication are critical to developing customer relationships. Thus, new information and communication technologies (NICTs) became a key knowledge tool for the organisation within a relationship marketing strategy. Retail banking is a good example of a sector in which the virtualisation of relationships is increasing. However, there is no consensus as to whether banking relati...

As competition for funding and students intensifies, it becomes increasingly important for psychology programs to have an image that is attractive and makes them stand out from other programs. The current study uses the instrumental-symbolic framework from the marketing domain to determine the image of different master's programs in psychology and examines how these image dimensions relate to s...