Up-to-date market information on prices for commodities, inputs and consumer trends can improve farmers’ livelihoods substantially and have a dramatic impact on their negotiating positions. Information on new marketing opportunities and the market prices of farm inputs and outputs is fundamental to an efficient and productive agricultural economy. The main focus of this study was on Information...

OBJECTIVE Food marketing is linked to childhood obesity through its influence on children's food preferences, purchase requests and food consumption. We aimed to describe the volume and nature of outdoor food advertisements and factors associated with outdoor food advertising in the area surrounding Australian primary schools. METHODS Forty primary schools in Sydney and Wollongong were select...

Background In a January 2005 ANA survey of senior marketers, accountability was listed as their number one issue. Work in this area has been and is a key initiative of the ANA and to respond to the concerns of its members, the ANA convened a marketing accountability task force. The purpose of the task force was twofold: () to review current best practices used by ANA member companies to improve...

The cultural and philosophical heritage of modernism underpinning general marketing management theory imparts profound implications for organisations operating in professional sport. This theoretical paper uses the context of China’s professional football industry to argue that marketing may benefit from a more postmodern approach to marketing management. INTRODUCTION The aim of this theoretica...

The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...

1. Introduction This chapter deals with the vast literature on panel data discrete choice models of consumer demand. The reason this area is so active is that very high quality data is available. Firms like Nielsen and IRI have, for over 30 years, been collecting panel data on households' purchases of consumer goods. This is known as ―scanner data,‖ because it is collected by check-out machine ...

The precise knowledge of trade area limits is of importance for companies that want to accurately fit their marketing strategy to local features. Many methods have been already proposed in the literature but either they are too simple or often are at the same time approximate and expensive in computer times. This paper develops the framework of a new method based on mathematical morphology, a s...