This paper proposes a new approach to watermarking multimedia products by redundant discrete wavelet transform (RDWT) and independent component analysis (ICA). For watermark security, embedded logo watermarks are encrypted to random noise signal. To embed logo watermarks, the original image is decomposed by RDWT, and watermarks are embedded into middle frequency at LH and HL sub-bands. The perc...

This paper proposes an automated system for rotation and scale invariant color logo recognition. Colored logo images are recognized using one shape feature namely Moments Invariant and a color feature namely Color Moments. Shape of the logo is modeled using the first two central normalized Hu's invariant moments while color is modeled using the mean, standard deviation, skewness and kurtos...

OBJECTIVE To analyse sports sponsorship by food and alcohol companies by quantifying the proportion of time that the main sponsor's logo was seen during each of three cricket telecasts, the extent of paid advertising during the telecast and the contribution by the main sponsor to this, and to describe the associated ground advertising. METHODS DVD recordings of the three telecasts were analys...

Designing a logo for a new brand is a lengthy and tedious back-and-forth process between a designer and a client. In this paper we explore to what extent machine learning can solve the creative task of the designer. For this, we build a dataset – LLD – of 600k+ logos crawled from the world wide web. Training Generative Adversarial Networks (GANs) for logo synthesis on such multi-modal data is n...

Favors from a sender to a receiver are known to bias decisions made by the recipient, especially when the decision relates to the sender, a feature of social exchange known as reciprocity. Using an art-viewing paradigm possessing no objectively correct answer for preferring one piece of art over another, we show that sponsorship of the experiment by a company endows the logo of the company with...

Two experiments assessed effects of color preference and brand-logo familiarity on recall performance. Exp. 1 explored the color preferences, using a forced-choice technique, of 189 women and 63 men, Taiwanese college students ages 18 to 20 years (M = 19.4, SD = 1.5). The sequence of the three most preferred colors was white, light blue, and black and of the three least preferred colors was lig...