This study proposes an expert system, which is called the hybrid Kansei engineering system (HKES) based on multiple affective responses (MARs), to facilitate the development of product form design. An HKES is consists of two sub-systems, namely the forward Kansei engineering system (FKES) and the backward Kansei engineering system (BKES). The FKES is utilized to generate product alternatives an...

Packaging is one of the keys to maintaining product quality, packaging involves designing and producing activities, protect product. always design so that message can be conveyed consumers, current function as well an effective marketing medium. The method used in this study kansei engineering data were obtained from distributing questionnaires lasted for 1 month with aim research, namely, obta...

The aesthetic and pleasing properties of a product are important and add significantly to themeaning and relevance of a product. Customer sensation andperception are largely about psychological factors. There has been a strong industrial and academic need and interest formethods and tools to quantify and link product properties to thehuman response but a lack of studies of the impact of surface...

Kansei Engineering (KE) is a technique used to incorporate emotions in the product design process. Its basic purpose is discovering in which way some properties of a product convey certain emotions in its users. It is a quantitative method, and data is typically collected using questionnaires. Japanese researcher Mitsuo Nagamachi is the founder of Kansei Engineering. Products where KE has been ...