In this paper we analyze the social and historical construction process of marketing, and how it is inherently linked to the reproduction of capitalism in times of crisis. Based on Foucauldian discourse theory, we critically interrogate marketing’s discursive change from a productionand sales-led to a consumption-led paradigm in the 1960s and 1970s. We use Lacan’s (1977, 1998) theory of individ...

Postfoundational political theory has been criticized for being incapable of establishing a normative basis politics. This is because postfoundationalism's conception the “political” as radical contingency disproves existence an objective ground that would make it possible to evaluate movements from neutral position. In this article, I counter critique by distinguishing between Chantal Mouffe's...