The paper aims at analysing Croatian professional sport and the impact of COVID-19 crisis on it. Football was taken as a model for other team sports because share clubs in Republic Croatia football. In addition, legal framework set football may apply to successfully developing similar pattern. analyses are conducted into revenues (sponsorships, ticketing TV rights), expenses (expenses behalf pl...

The National Football League (NFL) has recently received significant negative media attention surrounding the safety of its players, revolving largely around the long term health risks of playing the sport. Recent premature deaths and instances of suicide associated with chronic traumatic encephalopathy and other football related injuries have brought the sport under increased scrutiny. By comp...

Abstract Competitive balance is of much interest in the sports analytics literature and beyond. We develop a statistical network model based on an extension stochastic block to assess between teams league. represent outcome all matches football season as dense with nodes identified by categorical edges representing each game win, draw, or loss. The main focus motivation for this paper issue com...

Background. Brand personality as a part of brand identity plays an important role in communications; if a brand has no personality, it cannot introduce itself and stay in the mind of the customer. Customer understanding about a brand is far more important than what is expressed as brand reality. Thus, developing an appropriate personality for creating a compatible image of the brand in the cust...