BACKGROUND Research findings are of little benefit to patients or society if they do not reach the audience they are intended to influence. A dissemination strategy is needed to target new findings at its user group and encourage a process of consideration and adoption or rejection. AIM To evaluate the effectiveness and cost-effectiveness of different marketing strategies for the disseminatio...

The article examines current marketing trends in Russian cinema and film industry, which have emerged the 21st century international federation of societies. aim study is to define directions strategies for enlarging target audience extracting maximum possible profit from cinematographic business. Based on key works their own observations, authors investigated concept essence marketing, its con...

Different types of rules are mined from transaction databases often with the goal of improving sales and services. In this paper, we link the interestingness of rules with the context of business marketing. We consider the profits generated from some specific marketing strategies that are developed based on particular discovered rules. This leads to a profit-based business model for evaluating ...

This is the second in a trilogy of papers reporting on a five-year research project into marketing strategy making in medical markets. Following on from the weak marketing strategy observed in the first paper, this work explains the origins of marketing strategy process failure in terms of incongruence with market and organisational culture conditions. It concludes that any generic approach to ...

A qualitative study is undertaken where the Value Discipline Strategy typology (Treacy and Wiersema, 1995) is used to describe international student recruitment (ISR) marketing strategies used by educational institutions. Interview respondents could easily identify with the typology and this suggests applicability for use in the services industry. No clear differences in types of strategy used ...

This study explores the use of influence strategies and social mechanisms by the manufacturer to achieve supplier flexibility. Major components of marketing research of previous studies related to influence strategies and measures flexibility in the supply chain context are used. This empirical study utilized 300 survey samples from senior management at Small Medium Enterprises (SME)s. Results ...

Introduction 1. Globalization of Industries, Strategies, Firms and Marketing Activities 2. MNCs’ Marketing Activities: towards an integrated global Approach? 3. The Study 3.1 Research Questions and Methodology 3.2 Principal Findings 3.2.1 Italian MNCs and their Marketing Orientation 3.2.2 Means and Reasons for Implementing and Integrating Global Marketing Activities 3.2.3 The Correlation betwee...

Marketing strategy is correlated with the regulations for the corresponding product category. Accordingly, there is a big difference in the marketing strategy of food supplements and over-the-counter medicines. In this paper are presented 2 different marketing strategies of a new small pharmaceutical company in two studies. The findings of studies analysis can be used for developing marketing s...

The innovative and dynamic nature of E-business enables small companies to compete with multinational corporations via online marketing. This paper serves as a guide from a practitioner’s perspective to embark in E-business while traditional marketing strategies are diminished. Three E-business adoption models for small enterprises are discussed. Planning involving new media, Internet technolog...