Enhancing the educational corporations is truly challenging mission due to the highly competitive nature of the business. Currently, there is emerging development within organizations to capitalize on their internal resources. This paper is taking data mining approach to strategize marketing for postgraduate studies by means of cluster analysis. The experiments were carried out using Oracle Dat...

In this research, the authors extend previous work in international marketing by analyzing the relationship among past performance, marketing strategy adaptation, and current period performance. The impact of internal (management) and external (market) forces on marketing mix adaptation and current export performance is also considered. A survey of over 500 export managers indicates that curren...

This paper proposes a conceptual framework that relates e-marketing strategy (Web-Design, Web-Promotion, Web-Price and Web-CRM) with performance at web and firm levels, while considering the contingent effects of firm’s internal and external forces. Based on established literature, through a conceptualization of each constituent element of the theoretical framework, the paper provides a basis f...

The aim of this paper is the presentation of some marketing strategies for textiles and clothing products in the global and European Single Market. This presentation is based on conditions for the completion of the internal market with special reference to trade creation and trade diversion effects, and on the norms and standards related to quality, natural environment and consumer protection.

Purpose – The purpose of this paper is to consider theory development related to returns management within supply chain strategy. The marketing/logistics relationship relative to the returns management process is investigated. Design/methodology/approach – Grounded theory qualitative methodology. Managers in five Italian firms, across marketing and logistics roles, at strategic and operational ...

The Information Service Function (ISF) delivers IS services to internal customers (employees) to assist them in their informationand technology-related tasks. IS service failures are an inevitable event and the ISF must enact processes to recover from these failures. This article proposes a theoretical framework integrating literature from marketing, operations, and IT to depict an integrated m...

<em>Several Motor Spare Part Distributor Companies have problems in planning management strategies to increase marketing. Therefore the authors conducted this research so that company has a strategic plan by utilizing technology, namely implementing an information system, especially field of marketing, therefore strategy is needed align technology with company's business activities and ad...

a r t i c l e i n f o Keywords: Marketing-finance interface Investor relations Role of marketing Market-based assets This paper develops an interdisciplinary conceptual framework demonstrating the role of marketing in managing investor relationships. The framework illustrates how companies can turn investor relationships into market-based assets by analyzing and managing them from a relationshi...

The article conducts research on the development of event marketing as a stimulus tool in business environment. rating popularity services requested from BTL agencies is given; directions are systematized (event BTL-technology, advertising and PR, communication, way internal communication); definition term «event marketing» given.