Product information and price comparison apps on smartphones play an increasing role in consumers’ purchase decision process. Consumers are able to choose from a variety of product information search applications (apps) which mainly differ with respect to the information that is provided to consumers during their search process. The goal of this study is to analyze preferences regarding differe...

In demand-led health care systems, consumers are expected to play an informed, active role in health care decisions by making use of health information. The ability to seek and use this information depends on specific knowledge, skills, and self-confidence. In this study, the authors validated a translated instrument to measure patient activation (Dutch PAM-13) in a general sample of Dutch heal...

The continued success of online shopping will be determined by the degree to which consumers utilize the Internet during their decision making process, mainly the acquisition of product information. This chapter addresses consumers’ goal-directed information search in the online marketplace. To understand consumer search behavior in this unique environment, relevant theoretical perspectives are...

Comparison shopping sites facilitate consumers’ pre-purchase evaluation of alternatives, and draw increasing traffic to merchants’ Web sites. As the main source of revenue, sponsored link advertising has become one of the most important aspects for comparison shopping services. However, little is known about the effectiveness of sponsored links and their effects on consumers’ information proces...

With their barcode scanning capabilities, positioning technologies and internet access smartphones converge online and offline world in consumers’ search. Combining context-specific information with consumer search data allows us to measure how consumers search on the mobile Internet. Our research objective is to investigate the drivers of consumer search on the mobile Internet. We use a novel ...