In practice, in many call centers customers often perform redials (i.e., reattempt after an abandonment) and reconnects (i.e., reattempt after an answered call). In the literature, call center models usually do not cover these features, while real data analysis and simulation results show ignoring them inevitably leads to inaccurate estimation of the total inbound volume. Therefore, in this pap...

Almost every paper I have ever read on infrastructure finance focuses on the achievement of what market practitioners believe is the Holy Grail of infrastructure finance. As PwC (2013) has stated in a recent publication, ‘[a] logical infrastructure project debt market would use short-term bank debt markets e.g. construction finance, with refinancing into the long-term institutional markets as s...

The authors would like to thank the Marketing Science Institute for their generous assistance in funding this research. We would also like to thank Claritas for providing us with data. We are indebted to Vincent Bastien, former CEO of Louis Vuitton, for the time he has spent with us critiquing our framework.

A s we enter the new millennium, we are at the end of the era when firms could gain and sustain competitive advantage merely by having market data. Today large firms have access to more market and customer data than they can use. Having too much data without the models and systems for discovering what is important and what can be discarded can be as bad (or worse) than having too little data. I...

the marketing services and marketing margin of pistachio is reviewed as an agricultural product for export. about 90 percent of pistachio production is in kerman province, from which 60 percent is in rafsanjan. the results show that the share of the country in the world pistachio market is decreased in the last 10 years. the main problems for marketing are storing, packing and transporting.

nowadays, with increasing service industries, service marketing and service quality have become an important challenge to organizations. the attempts of organizations in this situation are witnesses to this matter. in the past years, the organizations tried to reach service quality appropriation and satisfaction of self-external customers by concepts and approaches of external marketing. one of...

The purpose of this paper is to critically examine the concept of entrepreneurial marketing. This term is used as an umbrella to capture conceptualizations of marketing as an innovative, risk-taking, proactive area of managerial responsibility. Such conceptualizations include guerrilla marketing, radical marketing, expeditionary marketing, subversive marketing and others. Six core dimensions of...

New developments in marketing management support systems (MMSSs) have provided the marketer with a growing supply of tools that can enrich decision making. In this paper, we describe the concept of marketing engineering — an approach to solving marketing decision problems — popularized by Lilien and Rangaswamy [Lilien GL,Rangaswamy A. Marketing engineering: computer-assisted marketing analysis ...