Salou, which is one of the many highly specialized tourist resorts located on the Spanish Mediterranean coast, is a hundred kilometres south of Barcelona. Within its narrow boundaries of 1.481 ha, Salou hosts 7.4 million overnight stays per year and is home to 52 hotels. A ratio which ranks Salou amongst the tenth most visited municipalities in Spain [1]. Distance from Salou’s historical town c...

Social media plays an important role in today’s world and provides an efficient way for business to interact and communicate with their customers. The purpose of this paper is to analyze the English written online reviews of some three to five-star hotels in four big cities in China: Beijing, Shanghai, Guangzhou, and Shenzhen. 58 three to five-star hotels were selected through TripAdvisor inclu...

Web-mapping services, like Google Maps, allow natural language queries, like “Hotels Freiburg”. These queries are interpreted as “Hotels in Freiburg” or “Hotels near Freiburg”. In this thesis, we introduce the two new spatial relation “between” and the compass directions, allowing queries like “Gas stations between Freiburg and Stuttgart” or “Hotels north of Freiburg”. To achieve this, we analy...

In this study, an expanded version of the theory planned behavior was employed to investigate factors affecting customers' inclination select green hotels in China. By integrating four elements, namely attitude, subjective norm, perceived control, and environmental concern, study identified key influencing intention choose hotels. This research holds significant value within realm sustainable d...

relational marketing (rm) is one of the recent concepts in marketing field and aims to increase relationship between industry and consumers to introducing their needs and create maximum value for consumers and firms by offering products and concepts according to their needs. as hospitality industry is one of the most competitive industries and its success is hardly depends on competitive advant...

The tourism industry is characterized by severe shifts in demand that play havoc with forecasting future investment. Within the tourism industry, the need for large-scale initial capital investment in the hotel sector, make the latter particularly vulnerable to the vagaries of the tourism market. Given an up-turn in demand, the hotel industry cannot always respond immediately and its' response ...

the present study aims to evaluate and rank marketing appropriate strategies so as to capture sustainable competitive advantage in 3 to5-star private hotels of mazandaran province. due to a comprehensive overview of literature related to marketing strategies, the features and capabilities available in the non-governmental hotels and a conceptual model based on 3and 5-star indicators (capabiliti...

The hospitality sector is under constant pressure from clients to adopt environmentally friendly practices. Industry reports suggest that customers prefer stay in hotels care about the environment. This means adopting sustainable practices can attract pro-environment and, as a result, improve their overall performance. study aims examine innovation, organization and external environment determi...

Research Summary This paper investigates how firms select reference organizations, that is, other to which they compare themselves. We question the exogenous nature of references (i.e., them being defined via industry-categorizations) but suggest that, motivations or purposes, endogenously them. evaluate our findings when analyzing proprietary data on hotels' self-selection comparison-hotels. I...

The aim of this research is to determine the level importance and performance (usage level) hotel crisis management measures during different phases a crisis: Before-Crisis phase, During-Crisis After-Crisis significant gap between these two levels by surveying managers high-category hotels in Serbia. questionnaires were filled out 162 Serbia (four-and five-star hotels) Covid-19 pandemic 2020. c...