نتایج جستجو برای: have positive effect on impulse buying finally
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The current modern trend is to use celebrities in order market their products, namely by using Celebrity Endorsers and also maintaining product quality maintain superior products. This study aims determine analyze the effect of Endorsee Product Quality on Impulse Purchase Interest Scarlett consumers. type research descriptive analysis multiple linear regression analysis. sampling technique used...
Group buying organizations (GBO) have recently stepped up their well-established practice of employing super-low prices combined with limited product and service supply in a short transaction time span as means exerting pressure on consumers. The purpose this research is to 1) identify define three types that are triggered by online group-buying (OGB) promotions, 2) examine the effects these co...
the effect of learning strategies on the speaking ability of iranian students in the context of language institutes abstract language learning strategies are of the most important factors that help language learners to learn a foreign language and how they can deal with the four language skills specifically speaking skill effectively. acknowledging the great impact of learning strategies...
This study aims to determine the differences in use of digital payment Ovo, Gopay and Shopeepay on level behavior online impulse buying. The population this is a users (OVO,Gopay, or Shopeepay) are already using app for at least 6 months number samples amounted 96 people with each 32 respondents per application Collection through google form that was distributed social media twitter instagram. ...
For the emerging marketing mode of livestream shopping, this study constructed a model to empirically analyze how anchors’ professionalism affects consumers' impulse buying intention. The results have shown that professional level anchors is positively correlated with intention consumers and sense presence partially plays an intermediary role in interaction between consumers’ In addition, compe...
Social media networks, besides being an area where users communicate and share with each other, have become one of the important promotion activities businesses. Businesses are trying to influence purchasing behavior consumers by using advertising element effectively in social networks. Hedonic impulse buying behaviors can be expressed as that becoming increasingly widespread among today. This ...
recent studies in scientific education as well as foreign and second language instruction suggest that thinking has rarely been an integral part of education and training in classroom. some scholars decried the lack of emphasis on thinking in the institutes and schools. they noted that memorization and drills were rewarded,while inquiry, reflection, and consideration of alternatives were frowne...
The adoption of cashless payment methods compels impulse buying. This research studies purchase behavior by focusing on E-wallet app characteristics, a field where empirical is still scarce. paper aimed at developing and testing theoretical model to examine moderated mediation mobile wallet characteristics buying through perceived enjoyment user experience. An online survey acquired 208 valid r...
Purpose Physical stores are increasingly dependent on impulse visits and the purchases of passers-by. Interactive advertising screens in store windows could help retailers increase impulse-visit urges impulse-buying urges. However, effects interactive physical surroundings have not been studied before. Therefore, this study aimed to examine effect gain insight into underlying mechanism that exp...
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