نتایج جستجو برای: green marketing
تعداد نتایج: 191378 فیلتر نتایج به سال:
In recent years, formal certification programs for rating and evaluating the sustainability and energy efficiency of buildings have proliferated around the world. Developers recognize that such “green labels” differentiate products and allow them to charge a price premium. China has not formally adopted such rating standards. In the absence of such standards, developers are competing with each ...
The strategy of sustainable development in the governance of information and communication technology (ICT) is a sector of advanced research that leads to rising challenges posed by social and environmental requirements in the implementation and establishment of the governance strategy. This paper offers new generation governance model that we call "ICT Green Governance". The proposed framework...
Green Logistics Oriented Framework for Integrated Scheduling of Production and Distribution Networks
Since the applications of logistics are generally positive for the efficiency of transport systems, it has been suggested that logistics are environmentally friendly, thus emerged the concept of “green logistics”. Greening supply chains aim to balance marketing requirements with environmental issues. To meet challenges, such as energy conservation and pollution abatement, enterprises have tried...
This study aims to segment the market based on demographical, psychological, and behavioral variables, and seeks to investigate their relationship with green consumer behavior. In this research, self-organizing maps are used to segment and to determine the features of green consumer behavior. This was a survey type of research study in which eight variables were selected from the demographical,...
The purpose of this study is to identify and prioritize green marketing strategies in the food industry by taking sustainability goals into consideration since it very difficult select when considering criteria their implementation. Therefore, necessary use an appropriate solution these strategies. For purpose, are recognized. Then, screened using fuzzy Delphi method. Subsequently, stepwise wei...
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