BACKGROUND Those of lower socioeconomic status (SES) tend to have less healthy diets than those of higher SES. This study aimed to assess whether differences in motivations for particular foods might contribute to socioeconomic differences in consumption. METHODS Participants (n = 732) rated their frequency of consumption and explicit liking of fruit, cake and cheese. They reported eating mot...

BACKGROUND There are few objective data on how nutrition labels are used in real-world shopping situations, or how they affect dietary choices and patterns. DESIGN The Starlight study was a four-week randomised, controlled trial of the effects of three different types of nutrition labels on consumer food purchases: Traffic Light Labels, Health Star Rating labels, or Nutrition Information Pane...

Consumers face myriad food products in supermarkets, obviating consideration of all options. are likely to direct scarce attention they believe will provide them the best outcome. However, consumers may hold inaccurate beliefs—particularly about health attributes which can lead omit items from that would have optimally considered We examine how consumers’ beliefs relative price, taste, and heal...

BACKGROUND Colour coded front-of-pack nutrition labelling ('traffic light labelling') has been recommended for use in the UK since 2006. The voluntary scheme is used by all the major retailers and some manufacturers. It is not clear how consumers use these labels to make a single decision about the relative healthiness of foods. Our research questions were: Which of the four nutrients on UK tra...

Poor diet is a leading cause of death in the United Kingdom (UK) and around world. Methods to collect quality dietary information at scale for population research are time consuming, expensive biased. Novel data sources offer potential overcome these challenges better understand patterns. In this we will use 12 months supermarket sales transaction data, from 2016, primary shoppers residing York...

Purpose The purpose of this study is to investigate the proportionality market brand (MB) foods versus supermarket own (OB) sold on promotion and compare their healthiness. Design/methodology/approach An existing dataset containing nutritional information about a variety ( n = 6,776) from 48 stores across 8 retail chains in Northern Ireland (NI) was reanalysed. Product healthiness measured usin...