Recognizing the need for consumer behaviour research initiatives in business-to-consumer mobile commerce (m-commerce), this paper investigates consumer attitudes and behaviours in this fast evolving business landscape. An online consumer survey was conducted in Finland, Germany and Greece and a major classification between “mobile users” and “mobile shoppers” was attempted, using as a tool the ...

This study analyzes the criticality of design factors that contribute to discernable differential in the experiences of goal-focused shoppers on dress model Web sites. Focused on the apparel industry, the study examines factors of accessibility and convenience, availability of information, lack of sociality, media richness, and product selection. The results of the study impute that basic funct...

Using a customer service paradigm, the authors extended the justification-suppression model (JSM) of prejudice (C. S. Crandall & A. Eshleman, 2003) to include contemporary, covert forms of discrimination and to identify a discrimination remediation mechanism. Overall, the results of 3 studies revealed that actual and confederate obese shoppers in high-prejudice justification conditions faced mo...

In this paper we address the related issues of retail innovation, changing shopping practices and shopping geographies. We do so in relation to the spread of self-service grocery stores, and particularly the supermarket, in the postwar retail environment of Britain (1950-1970), arguing that this juncture provides a propitious opportunity to study the relationship between changing practices of r...

Online shopping is becoming a well-accepted way to purchase a variety of products and services. For online shoppers, an online interactive hypertext environment enables them to search and control information; alteration in the traditional mass media environment in which the sender of messages largely controls what will be seen and heard as well as shift of control in favor of the receiver for c...

“Social shopping” (or social commerce), combining shopping and social networking, is an application of Web 2.0 in electronic commerce to benefit from users’ social networks. This paper explores the development of the emergent “social shopping” and related perspectives. It incorporates comparisons between social shopping marketing and search engine marketing. For example, search engine marketing...

An LA/AIDS model is developed to estimate demand elasticities for packages of 8-oz shredded cheese for higherand lower-income consumers. Data used in this study are scanner data for six supermarket stores in two distinct socioeconomic areas. Results show that: (1) lower-income shoppers are more price-sensitive than higher-income shoppers for both private labels and national brands; (2) compared...

Patients suffering from eye floaters often resort to consulting more than one ophthalmologist. The purpose of this study, using the Health Belief Model (HBM), was to identify the factors that influence doctor-shopping behavior among patients with eye floaters. In this cross-sectional survey, 175 outpatients who presented floaters symptoms were enrolled. Data from 143 patients (77 first time vis...

This research investigates how customer values for products influence mixed bundling strategies in competitive markets. Sellers set single item and bundle prices for buyers who are either comparison shoppers or who visit a single seller. We characterize the equilibrium condition for an oligopolistic model of bundling. We examine two features of distributions of customer values: additivity and c...

We present the market research tool ShelfAware which implements a virtual test store of a grocery store using gaming technology available on PCs. The purpose of ShelfAware is to study user behavior including choice studies of grocery shoppers in a virtual environment, and hence give evidence on how customers would behave in a real store. Gaming technolgy is used for implementing a realistic loo...