The article examines the interaction of geourbanism and fashion industry in context creating a comfortable urban environment for buyers. author substantiates topic relevance considers scientific grounds its study. Special attention is paid to problems related comfort, as well importance style. possibilities an optimal environment.

This paper investigates and compares how fashion reacted to the deprivations of the Second World War, with similar deprivation, in the economic recession, beginning in 2008. This resulted in many parallel initiatives that have either been revived or have evolved. The initiatives often threaten recognised systems of fashion, design and consumption. It is driven underground only to re-emerge in d...

and status with the quality and comfort they deliver. Customers have become highly brand conscious presently. Hence, brand image is a significant factor in choosing the product or brand to buy. Driven by the competitive environment in fashion business, marketers have realized that creating a favorable brand image is a key to win larger market share in its market niche. An understanding of brand...

With the trend of globalized mass fashion industry, we need the fashion process from design to manufacture to be accomplished under more precise and efficient way. There are 2 main streams in fashion illustration now, one is art work style illustration, which has strong character of designer, and often cannot be used directly in the mass fashion industry; the other is standard fashion flat illu...