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In rat and some other species a diet with a high caloric per cent of rapeseed oil induces the rapid accumulation in their heart muscles of fat droplets, consisting mainly of triglycerides [ 1, 21. Macroscopically the hearts grow pale and the contractile force of the heart muscles decreases markedly after 2-3 days, The adverse effect of rapeseed oil is mainly caused by erucic acid (cis13-docosen...

There is policy interest in using tax to change food purchasing behaviour. The literature has not accounted for the oligopolistic structure of the industry. In oligopoly the impact of taxes depend on preferences, and how firms pass tax onto prices. We consider a tax on saturated fat. Using transaction level data we find that the form of tax and firms’ strategic behaviour are important determina...

Changes in our understanding of diet and health drive changes in the way foods are processed. Conversely, what is available on the shelf will have an impact on the choices consumers make, thereby affecting their health. Historical examples of industrial manipulation of the diet include fortification and enrichment of cereal grains with vitamins; increased production of unsaturated vegetable oil...

During the post-war period, margarine was re-conceptualised as a value-added product with distinct health benefits. This article contextualises the advertising of margarine as a healthy food, focusing on Unilever's Flora brand as an important case study in legitimising the emergent role of disease prevention as a marketing tool. It uses the methodology of visual culture to examine how advertisi...

In our recent paper ‘Does prenatal exposure to vitamin D-fortified margarine and milk alter birth weight? A societal experiment’ published in British Journal of Nutrition we explored the association between a national vitamin D fortification programmes of margarine and milk and birth weight. Based on available official documents from the Nordic Council of Ministers the initiation of vitamin D f...