The widespread of the fashion industry, which heavily utilizes Instagram platform for marketing, influences trends Muslim fashion. Additionally, image presented by Muslimah influencers also contributes to shaping standards contemporary clothing. This study aims explore role industry and in constructing attire. focuses on observing this phenomenon among female students at Sunan Kalijaga State Is...

• Followers’ perceptions/responses on an Instagram fashion brand account are analyzed. Creativity is essential to enhance affective commitment and interaction intentions. Positive emotions have significant, but lower, effects Affective influences intentions this context. Emotions partially mediate the impact of creativity interaction. emerging as most influential social network; phenomenon espe...