The majority of Indonesia's startup companies failed during the early phase company. One factor contributing to this failure is lack Innovation brought up by Human resource in company plays an important role fostering Innovation. Studies showed employee innovative work behavior main that drives innovation. This research aims construct Innovative Behavior at Work scale reliable, valid, have good...

Over the past three decades, corporate sponsorship has evolved into a key element in marketing communications mix. More recently, concept of “sponsorship-linked internal marketing” attracted interest among scholars who study how can build identity and increase employee involvement. However, existing knowledge about effects on employees is still sparse, despite prevalent rationale that an employ...