Which is more viral, positive or negative electronic word-of-mouth? Can you tell which of the following tweets will spread more in Twitter: "saw the movie ... last night, must see it" or "saw the movie ... last night, avoid at any cost"? This study is about electronic Word-Of-Mouth spread as a factor of its sentiment. Some theories support a negative bias, while others support a positive bias. ...

The study looks into the factors that influence electronic word of mouth, leading to goods and services purchases. By reviewing reviews other reviewers on internet, this attempts determine which impact an individual's purchasing decision because most internet users consult before things; both quality quantity matter for specific brand. In study, four independent variables (information quality, ...

today, organizations continuously try to find the ways to gain loyal customers because of their advantages. customer to customer interactions has attracted more attention among marketers in which customer-to-customer interactions has been known as one of the most important methods of creating loyal customers. the present paper seeks to propose a service model developed in traveling and tourism ...

Consumers who lack personal experience with online products and virtual shops perceive a high level of risk in the ecommerce context. Consumers need to learn about online products and vendors before they make a purchase decision. Electronic word-of-mouth (eWOM) is a medium for such learning that not only includes specific recommendations about online products and vendors, but also supports soci...

Interpersonal influence and word-of-mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision. This influence may be especially important in the hospitality and tourism industry, whose intangible products are difficult to evaluate prior to their consumption. When WOM becomes digital, the largescale, anonymous, ephemeral nature of the Internet ind...

The purpose of this study is to examine the effect hedonic and utilitarian value on recommendation (word-of-mouth electronic word-of-mouth) repurchase intention. For purpose, it collected data from airline passengers who actively use app. By using a convenience sampling method, were 122 app users. reliability analysis, confirmatory factor analysis will be applied obtained in order determine fac...

In this paper we report research results investigating microblogging as a form of electronic word-of-mouth for sharing consumer opinions concerning brands.We analyzed more than 150,000 microblog postings containing branding comments, sentiments, and opinions.We investigated the overall structure of these microblog postings, the types of expressions, and the movement in positive or negative sent...