In this study the researchers identify different perceived website quality dimensions. They empirically explore the influence of perceived Website quality dimensions (content, design, use and interactivity, privacy, security and customization) on E-trust: 247 students, instructors, and employees passengers from 12 nationalities in Jordanian, Arabian and American universities were the respondent...

Establishing customer trust in an online vendor possibly requires the provision of an environment in which customers can overcome their fear and reluctance about shopping transactions by forming trust and positive perceptions about the online vendor. This paper aims to study the impact of the colors of e-commerce websites, as an atmospheric variable of the interface, on customer trust. The effe...

CHAPTER 2 – LITERATURE REVIEW 2.1 Background Lack of trust has always been identified as one of the most formidable barriers to people engaging in e-commerce use. This involves transactions in which both financial and personal information is submitted to unknown merchants by the Internet. Trust was often cited as the main reason why many customers are still sceptical about some online vendors (...

This research examines how website trust differs across cultures (using a four-country sample that includes Canada, the U.S., Germany, and Japan). More specifically, the research looks at institutional-based trust (McKnight et al, 2002) and addresses: (1) how consumer attitudes towards security, privacy, legitimacy of the online vendor, and quality assurance differ across cultures in the contex...

In today’s very competitive world gaining competitive advantage is bound to arranging products and services of companies and businesses in accordance with customers’ needs. For this purpose, gaining reputation in E-service can be quite helpful. Thus the goal of the present research is studying the effect of E-Banking Service Quality on Bank Reputation. So a coherent collection of structures wer...

Today, e-commerce has occupied a large volume of economic exchanges. It is known as one of the most effective business practices. Predicted trust which means trusting an anonymous user is important in online communities. In this paper, the trust was predicted by combining two methods of multiplex network and community detection. In modeling the network in terms of a multiplex network, the relat...

electronic payment system in one of the e-banking services and must be reliable and free of security deficiencies in order to overcome traditional system. improving customer’s perceptions of security and trust in the course of electronic payment transactions is vital in order to attract, retain and retrieve users of such a system. this study aimed to investigate the effects of customers’ percep...

On the Internet today, a type of customer called “Information Seeker” may develop more easily, who tries to gather independent sources of information about different products prior to purchase and thus makes a deliberate selection rather than trusting sellers or brands. Therefore, the function of brands in transmitting information will lose significance, with enormous impact on brand loyalty, e...