نتایج جستجو برای: e retailing
تعداد نتایج: 1018519 فیلتر نتایج به سال:
This special issue provides new insights into the applications of emerging technologies in e-commerce operations and supply chain management. editorial note summarizes discussion on some important topics management from published articles this issue, including value blockchain technology adoption chains, impacts augmented reality advertising retailing operations, effects using advanced informat...
a r t i c l e i n f o This study investigates the effect of the interplay between a multi-channel retailer's offline and online brand images on consumers' online perceived risk and online loyalty within the framework of a theory of cognitive dissonance. A sample of 671 female college students participated in an experiment using a 2 (prior offline brand image) × 2 (online performance) between-su...
The current advances in information and communications technologies developed new tools for retailers to innovate. In fact, the increasing computing capacity and the advancements in networking systems provided a new ubiquitous scenario that can be adapted for retailing in order to develop innovative shopping environments. The aim of this paper is to deeply understand the emergence of the ubiqui...
Online retailing provides an opportunity for new pricing options that are not feasible in traditional retail settings. This paper proposes an interactive, dynamic pricing strategy from the perspective of customized bundling to derive savings for customers while maximizing profits for e-tailers. Given product costs, posted prices, shipping fees and customers’ reservation prices, we propose a non...
Consumer behaviour at pure Internet players has been analysed thoroughly in earlier work. When it comes to retailers with multiple distribution channels, however, new behaviour patterns can be observed. Given the fact that multi-channel retailing is much more common than Internet-only, the analysis of consumer behaviour in a multi-channel context constitutes a challenge for the deeper understan...
Multi-store ...rms are common in the retailing industry. Theory suggests that cross-elasticities between stores of the same ...rm enhance market power. To evaluate the importance of this e¤ect in the UK supermarket industry, we estimate a model of consumer choice and expenditure using three data sources: pro...t margins for each chain, a survey of consumer choices, and a data set of store chara...
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