Four experiments examined the effect of shared skeletal structure versus content overlap on naming printed nonwords. Experiments 1-2 compared priming among nonwords sharing either skeletal structure and content (e.g., dus-DUS) or structure alone (e.g., pid-BAF) with controls that differed from the target in the number of skeleton slots (e.g., pid-BAF vs. plid-BAF). Conversely, in Experiments 3-...