It is well known that equity analysts choose to cover firms about which they have favorable views. We exploit this fact and use analysts’ coverage decisions to infer their preferences for corporate policies. Next, we show that firms cater to analysts’ preferences. Firms exogenously losing analyst coverage subsequently change their corporate policies away from the preferences of the analyst that...

ABSTRAK
 
 Brand Equity merupakan faktor penting dalam pembangunan marketing yang mempengaruhi faktor-faktor seperti Consumers Choice. Tujuan dari penelitian ini adalah untuk menyelidiki peranan Image dan Corporate Branding, dampakya saat mahasiswa melakukan pilihan Penelitian mengadopsi variabel instrumen jurnal “The Impact of Branding on Consumer’s Choice: The Role Equity” oleh Meth...

and others at both organizations for their support and valuable input. Special thanks to Grey Advertising's Ben Arno who suggested the term brand resonance. Additional thanks to workshop participants at Duke University and Dartmouth College. MSI was established in 1961 as a not-for profit institute with the goal of bringing together business leaders and academics to create knowledge that will i...

This paper addresses the question of how the vertical structure of a product line relates to brand equity. Does the presence of “premium” or high-quality products in a product line enhance brand equity? Conversely, does the presence of “economy” or low-quality products in a product line diminish brand equity? Economists and marketing researchers refer to variation in quality levels of products ...

T paper examines the effects of information and communication technology (ICT) service innovation and its complementary strategies on brand equity and customer loyalty toward ICT service providers. We draw from research on brand equity and customer loyalty, ICT innovation management, and strategy complementarity to propose a model that includes new constructs representing ICT service innovation...

ABSTRACT- This study aims to determine the effect of Brand Awareness, Image, Loyalty, Perceived Quality on Equity in Batu Tourism City. The City has designated its area as an agropolitan tourism center East Java. uses qualitative research methods with data analysis form SEM (Structural Equation Model) and using SPSS 18.0 AMOS 22.0 software. sampling technique used is non-probability sampling, a...