نتایج جستجو برای: direct to consumer advertising dtca
تعداد نتایج: 10709553 فیلتر نتایج به سال:
Journal:
:Pharmacoepidemiology and Drug Safety
2012
Journal:
:Eastern Mediterranean Health Journal
2016
Journal:
:Archives of Internal Medicine
2009
Journal:
:Communication Methods and Measures
2014
Journal:
:Journal of Gerontology and Geriatrics
2020
Journal:
:Scottish Medical Journal
2009
Journal:
:Int. J. Electronic Commerce
2004
Melody M. Tsang
Shuchun Ho
Ting-Peng Liang
The rapid proliferation of mobile phones and other mobile devices has created a new channel for marketing. The use of Short Messaging Service to access customers through their handheld devices is gaining popularity, making the mobile phone the ultimate medium for one-to-one marketing. The present research investigates consumer attitudes toward mobile advertising and the relationship between att...
Journal:
:Australasian medical journal
2010
Journal:
:Social Science & Medicine
2014
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