Consumer behaviour study is an effort to understand the buying tendencies of buyers for their end use. decisions direct how healthy company's selling policy fits market demand. The persistent invention in electronic products accompanied by great price war followed various opponent available every market, has commanded sellers focus on consumers' behaviour. This examines effect influencing deter...

in today’s business competitive world, decision makers of companies try to employ standard, efficient, theoretical and operational proven methods as a competitive advantage for making their critical strategic business decisions in order to survive in their industry. in this paper, a hybrid model based on fuzzy analytic hierarchy process (fahp) and artificial neural network (ann) is presented. t...