Maintaining durable and long-lasting relationships with customers is a key factor that widely considered by marketing practitioners company management. Therefore, this study aims to explore examine the factors (personal interest, trust, safety perceptions, E-transaction acceptance, privacy concerns) influencing electronic relationship ER from customers’ perspectives. The selected sample univers...

Purpose The use of modern technologies the fourth industrial revolution, commonly known as “Industry 4.0” (I4.0), is believed to have considerable potential for product customisation. In this context, paper aims explore whether or not using these impacts customer participation (CP) in a firm's new development (NPD) process. Design/methodology/approach To empirically test proposed relationships,...

Due to the low cost of searching for alternatives online, it is difficult to increase customer repurchase intention in the business-to-customer context. Relationship marketing (RM) is seen as an important way to foster customer trust, and in turn encourage repurchase intentions, which is consistent with the RM tactics-relational mediator-outcome paradigm in the offline context. Several studies ...

in designing a product designers should take in to consideration several factors such as customers’ needs and opinion as well as the designing features and the relationship between these two.since each designer has his own idea, it is worth for both designer and producers to find a way for combining the customer needs and the designing of the product increases with the rate of customer satisfac...

This study evaluates whether the Value Co-creation (VCC) process in hotels contributes to positive guest experience and satisfaction. paper utilizes DART model (Dialogue, Access, Risk, Transparency) as main framework explore VCC hotels. research is first both adjust a customer’s viewpoint evaluate it hotel context. The included data derived from 484 international tourists lodged Greek analyzed ...

Agility is emerging as an important determinant of success and achieving sustained competitive advantage in hyper-competition. Whilst the digital natives are on the rise, ubiquitous technologies, networks and associated systems are increasingly weaving themselves into the very fabric of everyday life of both individuals and corporations. With a global shift towards “everywhere retailing”, ubiqu...