نتایج جستجو برای: customer lifetime value clv

تعداد نتایج: 820040  

2016
Hossein Danafar

The Clavulanic acid (CLV) is a suicide inhibitor of bacterial beta-lactamase enzymes from Streptomyces clavuligerus. In the present study, a reliable drug delivery system using poly (ε-caprolactone)-poly (ethylene glycol)-poly (ε-caprolactone) (PCL-PEG-PCL) was synthesized and the release profile of the CLV from the drug-loaded polymersomes was evaluated. In this study, CLV was encapsulated wit...

2004
Frederick L. Capossela

This paper argues that there are four key conceptual techniques used in Customer Relationship Management (CRM) which should be considered Imperatives for contemporary 21st century e-Business today. Customer Relationship Management itself may be defined as an attempt to find the most efficient way to focus the Marketing effort in order to generate revenue. The antecedents of successful Customer ...

2015
Peter C. Verhoef Katherine N. Lemon

In the past decade, firms have paid increasing attention to customer value management (CVM). Through customer-centric management systems, firms aim to maximize customer value. In this article, we put forth six important lessons that firms can employ for successful CVM, integrating available research knowledge and best practices: (1) use CVM to improve business performance; (2) ensure that CVM i...

Journal: :Antiviral therapy 2008
Congrong Niu Eisuke Murakami Phillip A Furman

BACKGROUND Clevudine (CLV) is a nucleoside analogue of the unnatural L-configuration that has demonstrated potent activity against hepatitis B virus (HBV) in vitro and in Phase III clinical studies. Human hepatoma cell lines are the only liver-derived cells in which CLV metabolism has been investigated. Here, we examine CLV metabolism in primary human hepatocytes, which better represent CLV met...

2015
Nicolas Glady Aurélie Lemmens Christophe Croux

a r t i c l e i n f o The customer lifetime value combines into one construct the transaction timing, spending and dropout processes that characterize the purchase behavior of customers. Recently, the potential relationship between these processes , either at the individual customer level (i.e. intra-customer correlation) or between customers (i.e. inter-customer correlation), has received more...

2014
Fernando Pineda Adriana Ariza Cristobalina Mayorga Inmaculada Perez Rosario Gonzalez-Mendiola Natalia Blanca Galicia Davila Nieves Cabañes Gabriela Canto Jose Julio Laguna Carlos Senent Per Stahl Skov Ricardo Palacios Miguel Blanca

Methods Nineteen patients with an immediate hypersensitivity reaction after AX-CLV administration were evaluated. Skin tests were done with PPL, DM, AX and CLV (DIATER, Madrid, Spain). Controls (n=21) with proven AX-CLV tolerance were included in the context of a Spanish cross-sectional multicentric study including five hospitals. In vitro tests were performed by direct and passive sensitizatio...

2006
John E. Hogan Katherine N. Lemon Barak Libai

In this article the authors demonstrate how a customer lifetime value approach can provide a better assessment of advertising effectiveness that takes into account post purchase behaviors such as word-of-mouth. While for many advertisers word-of-mouth is viewed as an alternative to advertising, the authors show that it is possible to quantify the way in which word-of-mouth often complements and...

2003
Teck-Hua Ho Young-Hoon Park Yong-Pin Zhou

We extend Schmittlein et al.’s model (1987) of customer lifetime value to include satisfaction. Customer purchases are modeled as Poisson events and their rates of occurrence depend on the satisfaction of the most recent purchase encounter. Customers purchase at a higher rate when they are satisfied than when they are dissatisfied. A closed-form formula is derived for predicting total expected ...

2010
Michael Hülsmann Katja Windt Christoph Illigen Oliver Jeken

INTRODUCTION Customer orders in international supply networks can have different importance due to e.g. various order sizes or customer values (Pardoe, Stone 2005). Thus, customer orders should be assessed and treated individually in order to distinct between more or less profitable ones, as creating superior customer value is a key element for companies' suc-This concept explicitly focuses on ...

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