Purpose – The main aim of this study is to examine the relationships between Cultural Orientation (CO) variables that influence consumption foreign made products among Malaysian consumers. orientation consist Ethnocentrism (Etn), Xenocentrism (Xen), and Cosmopolitanism (Cos). Design/methodology A quantitative survey was administered in which questionnaire has been adopted as instrument for stud...

This research studies the generation gap among the students at Andimeshk Islamic Azad University. More than 305 people were chosen by Cochran Formula in the study. The dependent variable was divided to four dimensions social, cultural, political and economic. The obtained mean of the study shows there is a meaningful difference between students and their parents (fathers and mothers). It also s...

The study of consumer tastes and preferences of individuals towards cultural goods including music can determine the type and structure of social relations and interaction between people in different social strata.Contrary to what is commonly believed to joy and entertainment, instrumental music is not the thing that can reflect the meaning of life in a community or group. This study aims to st...