نتایج جستجو برای: corporate image
تعداد نتایج: 423355 فیلتر نتایج به سال:
corporations have a key role in economic development, growth of national security and financial competition. the key of power is in economy. so in the global village, the economic competition replaces military conflict. a new concept in criminal justice is corporate crime. these crimes as a kind of white collar crime are studied in light of critical criminology findings of this study shows that...
this research was conducted to provide a desired pattern based on the relationship between entrepreneurial strategy and the dimensions of corporate entrepreneurial orientations in physical education organization. predictive variables were entrepreneurial strategy components (intensity of environmental investigation, flexibility of planning, planning vision, planning focus and control) and the c...
Literature widely explores Corporate Social Responsibility (CSR), Online Social Networks and consumer behavior individually. However, research linking them has been scarce. Therefore, this study aims to assess the effect of CSR information provided through Facebook on consumers’ brand image and purchase intention, considering the role of consumer ́s product involvement. A fictitious brand profil...
a r t i c l e i n f o Over the last decade, educators, administrators, and policy makers increasingly focus on corporate social responsibility. However, no studies examine the relationships among corporate social responsibility, brand equity, and firm performance. This study uses quantile regression and structural equation modeling to explore the causal linkages among these factors in Taiwanese...
Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...
This study provides an empirical evidence on how Corporate Sustainability Performance (CSP), is reflected in the corporate value. Using a theoretical framework combining Legitimacy theory, Stakeholder theory and Agency theory, a set of hypotheses that relate the corporate value to CSP is examined. For a sample of Iranian firms, 28 components with four dimensions as Community, Environment, Emplo...
OBJECTIVE To describe the nature and timing of, and population exposure to, Philip Morris USA's three explicit corporate image television advertising campaigns and explore the motivations behind each campaign. METHODS Analysis of television ratings from the largest 75 media markets in the United States, which measure the reach and frequency of population exposure to advertising; copies of all...
Building a positive corporate image can greatly assist company in its marketing activities. In the current highly competitive environment, companies strive harder to position themselves best possible way eyes of public gain acceptance and trust. One efforts made by shape good is through Corporate Social Responsibility (CSR) Implementing CSR shape, create, strengthen company's image. be used as ...
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